What’s the impact of building a website for your small business? The latest statistics show that businesses that invest in creating a website are 61% more likely to earn between $100,000 and $1M in annual revenue. Therefore, owning a website can be an exciting and lucrative path for your small business. Still not convinced? Here are the top benefits of building a website for your small business.

The breadth of the internet is growing at an increasingly rapid pace. In 2007, there were about 500 million websites. Today that number is over 2 billion. With the explosive growth in online business, there are more people looking for services and products online than ever before. There are many reasons why every business, big or small, should have an up-to-date website.

The reasons people will visit a website can be grouped into three categories:

1) They want information.
2) They want to buy something.
3) They want to be entertained

When developing their website, you’ll want to focus on one or more of these reasons. Consider what your intended audience is looking for. The online presence of your small business is more important than ever in today’s internet-centric world.

Creating your own website is the best way to differentiate yourself from your competitors. By establishing a website with rich, engaging, and valuable content, you communicate to Google and your visitors that you are an authority in your niche. By doing so, you begin to convey trust, which if done correctly, will be a most effective sales tool for lead generation.

Why building a website is more important than ever before

In the past, building a website was a luxury reserved for big corporations with large budgets. In today’s online world, however, websites have become an affordable commodity. Building a website is now a necessity for all small businesses. In fact, most people expect businesses to have websites before they’d consider giving them their attention

Why do customers want your business to have a website? It’s easier to find information about a company when it’s on the web. When was the last time you used the physical Yellow Pages or a newspaper ad to find a local business? A website allows a company to reach its local target audience people in a way that just wasn’t possible before. Your business can be discoverable online by anyone at any time through a simple Google search.

A website is the single most vital tool for a business, especially a small business or startup. It doesn’t matter if you sell services online or products in a physical brick-and-mortar store, a website is essential. Why would a brick-and-mortar retailer also need a strong website? To attract customers that aren’t physically walking past their location.

The internet has taken over the world and it is not going anywhere. In fact, it’s only going to get bigger and better with time. You can’t afford to be left behind by not building a website that showcases your product or service.

Here are some statistics to prove why you need a website:

In 2019, 76% of American adults used the internet from home daily. With the percentage increasing year after year, it is becoming increasingly common for people to enter the digital world.

More than half of Americans own smartphones, so they can access the internet anywhere at any time. Having a mobile-friendly website is crucial in 2021 so that you can capture these people when they’re on the go!

Having a commerce-optimized website is also important because many customers enjoy shopping online. According to the National Retail Federation (NRF), nearly 80% of consumers prefer to shop online rather than in physical stores. The NRF predicts this number will rise in 2022 by 33%. This is all the more reason to establish an online presence for your business now to capture an ever-increasing demand

All of this means that having an online presence is more important than ever before. If you don’t have your own small business website yet, now is the time to get started! If you already do, make sure it’s up-to-date with current information and has effective search engine optimization (SEO).

Why you should create a website (remember, this is your online business card)

You are here because you are starting a business. You are looking to get an edge on your competition by creating an online presence. You are looking to get ahead of the game and get your business noticed.

How do you do this?

You create a website.

Why do you create a website for your small business?

Because if people can’t find you, they can’t buy from you. And if they can’t find you, then they’ll go to a competitor, someone else who is easier to find. With so many businesses popping up all over the place, it’s important that your business be noticed on the internet. Your website is your online business card. It’s the first impression you give to anyone who’s interested in working with you and it needs to look professional.

It’s doable! Here’s how.

Your website is your online business card. It can give you an edge over competitors in your area who don’t have one. But if your website appears unfinished, confusing, or dull, visitors may bounce and look elsewhere, just like if your business card was messy or bent out of shape.

An excellent website does more than just provide basic information about who you are and what you do; it also provides useful tools for your customers.

A great website adds value to the customer experience. If it’s easy for them to find the information they’re looking for, they’ll be more likely to do business with you. At the same time, a great small business website gives them confidence that you’re reliable and trustworthy. A credible website makes potential customers feel like they can count on you to deliver what you promise.

Building a website is crucial if you want to run a successful online business. But starting out is tricky, especially if you’re not familiar with web design or website building tools like WordPress or Shopify.

The first thing I would recommend doing is to have a professional website designer create your site for you. This way, it will appear professional, complement the associated brand, and accurately represent your brand on the web.

If your business does not yet have a website, now is the time to get one! And, if you’re already online, keep up the good work and consider whether it’s time for a redesign! If you’re looking for a website design firm to work with on your site, look no further than Opasite; we’d love to collaborate with you.